Lessons From The Best Salesman In The World!!
Joe Girard
– as attested by the Guiness Book of World Records-
Joe Girard is the man The Guinness Book of World Records calls the undisputed World’s Greatest Salesman. He worked his way up the ranks to become the #1 Car Salesman in the world for 12 straight years. As the author of four best-selling books, Joe has inspired over eight million worldwide with his practical wisdom on success building. One of America's most sought-after speakers, Joe Girard appears before such companies as General Motors, Hewlett-Packard and Kmart. He has authored the books How to Sell Anything to Anybody, How to Sell Yourself, How to Close Every Sale and Mastering Your Way to the Top. Mr. Girard has been awarded, The Golden Plate Award from the American Academy of Achievement. Besides this, he has been nominated for the Horatio Alger Award by the late Dr. Norman Vincent Peale and the late Lowell Thomas. Girard has been profiled in hundreds of newspaper articles. In addition, he has appeared in many top national magazines, radio shows and television programs
"World's Greatest Salesman" title attested by the Guiness Book of World Records. Joe Girard's title was never beaten.
Born Joseph Samuel Girard, Joe is a highly motivated man who can communicate his inspiration and attitudes to others. Born in poverty, Joe learnt early that smart work and persistence could work wonders, and this maxim helped him to excel in whatever he pursued in life.
Joe Girard sold more cars and trucks than any other salesperson for 12 straight years during his career at Merollis Chevrolet in Eastpointe, Michigan. During his career (1963-1977) he sold 13,001 cars, all at retail price.
After retiring from automobile sales, Joe became an international speaker and author of 4 best-selling books with over 8 million readers. His is a success story that we all can learn from no matter what field we are in.
Here is interview with him......
He’s not ATANA (All talk And No Action)
A lot of people talk through theory and not through experience
“If it’s to be, it’s up to me,” he said
Questions & Answers:
Were you ever a born salesman?
- Salespeople are not born, they are made.
- “I did it my way!”
- If something is wrong, I don’t wait until it gets worse.
- Buy books only on the people with a track record.
- Rules to abide by (happy, healthy, rich)
What are the more important qualities a salesperson must have to succeed?
A. Do not pre-qualify
- “I can do it”
- “He can, who thinks he can”
- You must have the power of positive thinking
B. Remove the phrase it’s impossible
- Try everything without saying it’s impossible.
- If it’s to be, it’s up to me
What is the best way to cultivate good sales techniques?
A. You must be disciplined!
Don’t waste time. You must have a plan before you leave the house.
B. Focus Put a set of imaginary blinders on. Focus on your goals.
What is the best way to inspire people?
- Stay away from negative people
- Not reading the newspapers too much
- Positive thoughts keep you healthy, happy and successful
What is the one factor that made you want to prove yourself ?
- Show people you can be good.
What is the one factor that made you want to succeed?
- In anything negative, there is something positive
- “I am going to show them!”
What are the Joe Girard’s 4 rules?
Rule 1
- People don’t want to be bothered when they are doing something
- People are constantly forgetting that when they’re working, they should focus.
Rule 2
- “When I’m working….
- Please don’t bother me, go bother someone else!”
Rule 3
- Be very organized
Rule 4
- We shouldn’t eat with one another
- Eat with the people who can help you
- Eat with your best customers
What are the things you’re most proud of?
- The only salesman who got into the Guiness Book Of World Records
- Got into the records because he worked!
- “If you want it bad enough”
Here is one of his strategies!
If someone buys a car from him, he will give the buyer a box of NAME CARD with message to give the card to buyer’s colleague who will look for the car. Joe remind the buyer do not forget to write his name and phone number behind of each card.
So, if there is other person buys a car bringing Joe card, the person who gives the card will get $25 from Joe.
Does it work?
You can evaluate by yourself by this fact: for over 15 years of Joe’s career as a car salesman, he is succeed in selling for about 13,000 cars on retail. It’s for about 2-3 cars a day. WONDERFUL…!!
Using this way,
- Joe has many marketing troops working quietly for him.
- Joe has very effective of marketing cost, because he just pay marketing cost which succeed in giving him sales.
- Of course honesty makes a point. Joe has to be trusted.After all, everlasting entrepreneur also trusted entrepreneur right?
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2 comments:
This article was written by someone who does not speak English well. The writing, grammer and logic is offensive. It is a shame to have the achievements of a great man associated with a writer and an editor who do not value their own work.
One of the best tips I got from reading one of Joe Girard's books was to treat every customer as a buyer. It is so simple and effective. Very few non-buyers will be offended by being treated as a buyer, but if you treat a buyer as a non-buyer, your sales will suffer.
PS The previous (anonymous) commenter did not hear the writer of this article speak, so how does he/she know that the article writer "does not speak English well." A great example of the pot calling the kettle black!
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